Taco Bell to give away free breakfast burritos this week

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Taco Tuesdays may have to move to Thursdays.

This Thursday Taco Bell is celebrating the return of its breakfast menu with everyone’s favorite p.r. stunt: a food giveaway. The fast food company will be offering customers a free Toasted Breakfast Burrito at participating locations Oct. 21, from 7 to 11 a.m. local time while supplies last. 

Taco Bell’s breakfast menu, first launched in March 2014, was put on pause in March 2020 as a result of the ongoing coronavirus pandemic. The complimentary burritos this week are part of a larger commemoration heralding the menu’s return to most Taco Bell locations. 

The Toasted Breakfast Burrito menu includes the cheesy nacho cheese sauce and sausage option, the hash brown three-cheese blend and hash brown option, and the grande double scrambled eggs, potato bites and tomatoes option. The products usually retail for $1.29 to $2.89. The menu was expanded shortly before being put on pause last year. 

The chain is further bringing attention to its breakfast menu’s comeback with the publication of an illustrated bedtime story called “Sleep Tight, Get That Bite: A Taco Bell Bedtime Story for Adults.” The story is formatted as a 12-slide Google Docs presentation, available for free online. 

“Forget doomscrolling till bedtime, this story will have you wrapping yourself into a blanket burrito and visualizing bacon-y deliciousness to inspire a little shut-eye,” a bizarrely lyrical press release promotes. “After all, what adult couldn’t use a little more rest so they can enjoy a Toasted Breakfast Burrito in the morning? One burrito, two burrito, three burrito, four, this tale will have fans dreaming of that breakfast they’re gonna score.”

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The promotion comes as a celebration of Taco Bell’s breakfast menu’s return following a pandemic pause.
SOPA Images/LightRocket via Gett

To ensure fans don’t sleep through breakfast, Taco Bell is offering a free “Wake Up Call.” Simply text “Wake Up” to 1-866-WAKEUP3, to sign up to receive a pre-recorded wake up call from Taco Bell with a reminder that a free toasted breakfast burrito is waiting.

In addition to having its breakfast menu impacted by COVID-19, Taco Bell has also recently faced supply shortages, a pandemic-linked nationwide problem of late.
The Mexican-themed company continues to push into the future against the odds, though, and recently revealed its plans for a futuristic drive-thru concept, and, in April, opened a “digital only” booze-serving restaurant in Times Square.

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